Myranda Caputo of Bespoke Branded Fit on demystifying brand sizing and the future of fit standard
With her 20 plus years of technical pattern making and product development experience with brands such as Hanes, Dick’s Sporting Goods and L.L. Bean, Myranda Caputo knows a thing or two about how a garment should fit. Upon seeing the recent shift among brands focusing more on developing customized fit standards tailored to their target markets and customers, Myranda realized the growing need for her technical skills and founded Bespoke Branded Fit. In this episode, we talk about how brands go about developing their own fit standards and why there can be such a discrepancy. Myranda shares how function and aesthetic, not to mention materials, are key factors when it comes to fit. She also shares how brands are helping consumers purchase the right size online via interactive fit charts, 3D body scans and more. For more information on Bespoke Branded Fit, visit www.bespokebrandedfit.com.